Valid Consent
Consent should be freely given, specific, informed and linked to the stated purpose. A QR scan alone should be accompanied by clear language explaining the WhatsApp communication the customer is joining.
Consent Records
Retailers should maintain the source, date and context of consent where practical. Imported contacts should not be treated as opted-in merely because their number is available.
Opt-Out
Customers must have a simple way to stop marketing messages. Opt-out requests must be respected promptly and retained in suppression records.
Retailer Responsibility
Retailers are responsible for the legality and accuracy of their consent collection and customer messaging practices.