1. Purpose
This guide explains responsible practices for customer communication through WABharat. Retailers remain responsible for ensuring that their use is lawful, relevant and compliant with applicable WhatsApp/Meta rules.
2. Consent and Purpose
- Collect customer permission before promotional communication.
- Explain why the customer is joining and what type of messages may be sent.
- Keep a record of the consent source wherever practical.
3. Templates and Messaging
- Use approved templates where required.
- Do not send misleading, deceptive or unrelated promotions.
- Respect frequency limits and customer expectations.
4. Opt-Out
STOP, unsubscribe or equivalent requests should be honored promptly. Suppressed customers should not be included in future marketing campaigns unless valid fresh consent is obtained.
5. Prohibited Content
Spam, unlawful goods/services, abusive content, impersonation, fraud, harmful material and policy-prohibited categories are not allowed.